Information on how the Royal Swedish Opera use cookies
Information on how we use cookies on operan.se and operanplay.se (Royal Swedish Opera / Kungliga Operan AB, VAT registration number 556190-3294).
What is a cookie?
When you visit a website, it may store or track information from your web browser, usually in the form of cookies. Cookies are small blocks of data, each with a unique number, that are stored on your computer. It can be about you, what choices and searches you make and the digital unit you are using. Normally, this information is used for basic functionality of the website. The data does not normally identify you as an individual but aims to offer you a more personalized experience. Blocking certain types of cookies may affect the way your experience our websites and the services we offer. There are different types of cookies:
Session cookies
They are temporarily stored on your computer when you browse our websites and are erased when you close your browser.
Permanent cookies
These are stored on your computer until you remove them.
First-party cookies
First-party cookies are placed on your computer by the Royal Swedish Opera when you browse our websites.
Third-party cookies
These are generated by Royal Opera partners for collecting marketing-relevant, personalized information and are also used for statistics. Third-party cookies generate advertising for products you have previously clicked on or searched for. If you do not want to accept these cookies, you can block them in settings.
Why does the Royal Swedish Opera use cookies?
Cookies (and other technology) are used to improve user experience. We collect information from you when you browse our websites by placing different types of cookies or other data collectors on your computer. See below for the cookie types we use and how we treat the collected data.
Essential & basic cookies
Cookies are necessary for the basic functionality of the website including online security. Without them we cannot guarantee the correct experience of the website.
Personalization
Cookies that are used to store choices you have made when you have visited our website. For example, you do not have to fill in username and password each time you visit a new page when you are logged in. We also want to make it easier for you to remember what products/performances you are interested in by saving the items in your shopping basket.
Marketing & social media
Collect information about your activity on the Royal Swedish Opera website. That is to say everything you click on, so we can make relevant offers through other channels (for example which productions appear on banners when you visit other pages).
Analytics & statistics
These anonymous cookies are used for analytics and to store information about the online choices you make as well as the number of visitors to our website. They also help us monitor performance as well as identify and handle any problems efficiently. We can also offer more relevant content for visitors to the website and keep it up to date, thereby ensuring that your experience is as easy and satisfying as possible. These cookies are completely anonymous and do not collect any information that can be associated with your identity.
Is it because of cookies I can see Royal Swedish Opera marketing on other websites?
Yes, the Royal Swedish Opera uses marketing cookies in order to offer the best experience of our products – both when you are browsing our websites and after you log out. The data collected is used for:
- Offering you content you appear to be interested in. We can see which web pages you have visited on our site and what you click on, which allows us to determine what you may be interested in receiving more information about and what targeted marketing would be appropriate for you. This is why performances you have watched appear on other websites, for example in the form of Royal Swedish Opera banners.
- Retargeting via marketing partners. Retargeting is basically our digital shop window (e.g. in the form of banners). These partners may therefore set cookies (see above) so we can inspire you through other channels. Based on how you browse our websites you will be seeing targeted marketing on other websites because we have purchased advertising space from them.
Marketing partners: read more about how they work with advertising on their respective websites:
Have you ever wondered why you see our advertisements when you move on to other websites, or how we can have access to your data throughout the purchasing process?
Cookies and pixel tags are two technologies we use in order to allow you to easily find what you are looking for, so you do not have to fill in details you have already entered or to receive information about events you may be interested in. Our aim is to make the use of our services easier and to improve your experience of the Royal Swedish Opera websites.
What is the difference between cookies, pixel tags and other technologies that the Royal Swedish Opera uses?
While cookies are text-based, pixel tags are transparent images that are placed over another image (for example an e-mail) and register where you click on the image. The pixel tag shows us what information you find interesting and want to read more about.
When do we share your cookies?
Sometimes, we employ a personal information assistant to help us with our marketing. When we do share your data, it will be used for the same purpose as we used it for when we collected it. When we send data about you outside the EU/EEA, it is in accordance with strict requirements and legal agreements.
What do I do if I do not want you to store ”my” cookies?
You can always change your cookie preferences in your browser or unit settings. Click on “settings” in your browser or on your unit to learn more about how you can change your preferences. You can block all cookies, but you can also to choose only to consent to first-party cookies or that cookies are erased when you close your browser. Remember that essential cookies are necessary when you use our websites and services.
Do you have more questions?
Read more about cookies at the Post and Telecom Authority (Post- och Telestyrelsens) website, www.pts.se.
If you need more information, please contact our customer services.
(in place from 2021-06-29)